Fairly AI CEO welcomes Anna Felländer and anch.AI to launch Asenion

Big news: Fairly AI and Anch.ai have joined forces under a new name—Asenion (pronounced "az•EN•ee•on")—to make Good AI universal.

I'm proud to welcome Anna Felländer and her brilliant team to the company. From the very first conversation, it was clear we’d been building the two halves of a greater whole—deep testing meets strategic oversight, product meets policy. The alignment was immediate—in mission, mindset, and momentum.

Tech and AI are hard. We know.
While some make it their business to keep things complex, we’ve chosen the opposite.
Let’s not make it more difficult than it already is.

AI has massive potential—for people, business, and the world we share. But the risks are real. If left unchecked, they grow exponentially, at cyber speed, beyond human control.

We believe good AI should be for everyone.
But right now, it’s only fully governed by some.

That’s why we created Asenion:
Good AI made universal.
AI governance made easy.

Our platform empowers organizations to assess and mitigate AI risk across the full lifecycle—accessible, affordable, and actionable.
Less exclusion, more inclusion.
Less tech jargon, more human understanding.
Less digital pollution, more business solutions.

And the name?
It’s from the science fiction author Issac Asimov (Blade Runner, iRobot, etc).

"Asenion" started as a typo—a misspelling of “Asimov.”
But Asimov kept it. Because it stood for something: robots that obeyed the Three Laws—ethical by design.
Now we’re keeping it too.

We’re keeping it too.

Because the world needs responsible AI.

Because we need to be Asenion now.

‍

David Van Bruwaene
CEO & Co-Founder — Asenion (formerly Fairly AI)

david.vanbruwaene@asenion.ai

Official Press Release: Fairly AI acquires Anch.AI to launch Asenion