FAIRLY’s mission is to accelerate the broad use of fair and responsible AI by helping organizations bring safer AI models to market

Our Mission

FAIRLY is an award-winning Oversight Management Platform for AI on a mission to accelerate the broad use of fair and responsible AI by helping organizations bring safer AI models to market. FAIRLY bridges the gap in AI oversight by making it easy to apply policies and controls early in the development process and adhere to them throughout the entire model lifecycle. Our automation platform decreases subjectivity, giving technical and non-technical users the tools they need to meet and audit policy requirements while providing all stakeholders with confidence in model performance.


The concept of FAIRLY started in 2015 as an interdisciplinary research project involving philosophy, cognitive science and computer science. After extensive product concept and design iterations, FAIRLY was formally incorporated in April 2020, and is a global operation with headquarters in Kitchener-Waterloo, Ontario, Canada.

Values That Drive Us

Protect and care
Impacting society in positive ways

Nurture and grow
Continuously evolving and learning

Create delights
Delighting customers, shareholders and us

Love technology
Reveling in challenging, and innovative work

A Multi-Disciplinary Team

A passionate and motivated team with industry and academic experiences ranging from cognitive science, ethics & philosophy, software engineering, finance and data science.

Our Leadership

David  Van Bruwaene

Founder and CEO

Fion Lee-Madan, MBA

Co-Founder and COO

Colleen Carter

VP, Sales and Marketing

Samantha Chan

Director of Software Engineering

Cornell, UC Berkeley, U Waterloo ViSR (acquired by SafeToNet)
Sapient, Intuit
ATG (acquired by Oracle)
Maple Leaf Sports, TSN
Author of multiple patents
Our Advisors
Deloitte, Sapient
Assemble Incorporated
Adobe, Oracle
RegTech Associates, Credit Suisse

Contact Us

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